Free B2B growth tools
Calculators, estimators, and assessments to plan and pressure-test your growth, no email wall for the basics. Built by Effiqs across RevOps, Brand & Web, and Demand Gen. More shipping soon.
B2B Ad Budget Estimator
Work backward from your pipeline goal to the monthly ad budget, and how to split it across channels.
Open tool →CAC, LTV & Payback Calculator
Know your real unit economics: CAC, LTV, LTV:CAC ratio, and payback period in seconds.
Open tool →Pipeline & Revenue Goal Calculator
Reverse-engineer the MQLs, SQLs, and opportunities you need to hit a revenue target.
Open tool →RevOps Maturity Assessment
Score your revenue operations across data, process, and tooling, and see where to fix first.
Open tool →Paid Search ROI Calculator
Model the ROI of a paid search program before you spend a dollar.
Open tool →SEO Traffic Value Calculator
Put a dollar value on your organic traffic: what it would cost to buy the same visits.
Open tool →GEO / AEO Readiness Scorer
Enter your URL to score how citable your page is for AI answer engines like ChatGPT and Perplexity.
Open tool →Website Conversion ROI Calculator
See the revenue impact of lifting your website conversion rate by a few points.
Open tool →B2B Website Grader
Enter your URL and get an instant score across clarity, SEO, mobile, performance, and conversion.
Open tool →Build vs. Retainer Cost Calculator
Compare an in-house hire, an agency retainer, and a client-owned build over 24 months.
Open tool →Growth Stack Cost Calculator
Add up what your marketing and sales tool stack really costs per year.
Open tool →Marketing Budget Benchmark
See how your marketing budget compares as a percentage of revenue by stage and industry.
Open tool →