Demand Gen
Search, AI, and paid as one engine you own.
SEO + AEO + GEO + paid + content as one continuously running engine. Built once, operated continuously through Growth Operations.
Built for: CMO · VP Marketing · Head of Demand Gen · Founder (post-PMF)
- ✓ GTM strategy roadmap
- ✓ SEO + AEO + GEO + AI citation
- ✓ Paid media (Google, LinkedIn, Meta)
- ✓ Content engine + production
- ✓ Data, attribution + measurement
- ✓ Marketing ops (demand-side)
- ↗ Brand / identity → Brand & Web
- ↗ Ad creative production → Brand & Web
- ↗ Site rebuild → Brand & Web
- ↗ CRM / RevOps → RevOps
Four stages, one continuous build.
Each stage hands its output to the next. The audit becomes the blueprint, the blueprint becomes the engine, the engine becomes a system your team runs from Slack.
Free Audit
Visibility audit
Automated tool: SEO + AEO + GEO snapshot. Domain authority, AI citation eligibility, share of voice against named competitors, and content gap analysis. Optional read-only scan of Google Ads or LinkedIn. Output: a ranked gap list in 48 hours with a Loom walkthrough. Leads into an optional 30-minute human consultation.
Strategy
GTM strategy roadmap
ICP refinement, channel prioritization, funnel benchmark, content cluster strategy, and AI citation gap map. Human-led. Output: a 90-day GTM roadmap, KPI targets, and Build SOW.
Build
Search + visibility engine install
SEO + AEO + GEO foundation. Schema, entity setup, content architecture, AI citation eligibility infrastructure, and monitoring stack. Connects to Nexus on completion.
Paid acquisition engine install
Google + LinkedIn + Meta. Tracking architecture, audience build, conversion model, automated Nexus reporting. Ad creative produced by the Brand & Web pillar.
Content engine install
Automated content production, optimization, and publishing infrastructure inside your stack. You own the system after install; voice calibration happens in Growth Operations.
Nexus, query this engine's data directly in Slack; Effiqs analysts respond in the same surface.
Growth Operations
SEO + AEO + GEO maintenance, paid media management, content pipeline expansion, and CRO. Capacity-priced, Nexus-powered. Scope is defined by what was built.
Nexus, query this engine's data directly in Slack; Effiqs analysts respond in the same surface.
Demand, on tap.
Search, AI, and paid compounding together: qualified pipeline that grows month over month.
Built natively in the tools you already run.
These are our defaults for Demand Gen. We install inside your architecture. If you run something else, we adapt.
The capabilities inside Demand Gen.
Individual tactics that combine into the Demand Gen engine, each available on its own or as part of a build.
Demand Gen: common questions
What does Effiqs' Demand Gen practice cover?+
SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), paid media across Google, LinkedIn and Meta, and a content engine, installed once and operated as one continuously running system.
What is the free visibility audit?+
An automated SEO + AEO + GEO snapshot covering domain authority, AI citation eligibility, share of voice against named competitors, and content gaps, delivered in 48 hours with a Loom walkthrough.
What is GEO (Generative Engine Optimization)?+
GEO is optimizing so your brand is eligible to be cited by AI answer engines like ChatGPT, Perplexity, Claude, and Gemini, through schema, entity relationships, and AI-citation infrastructure.
How is this different from a traditional agency retainer?+
Effiqs installs client-owned infrastructure on a fixed-scope build, then runs it through capacity-priced, Nexus-powered Growth Operations you can query in Slack, not open-ended campaigns.
Start with a free Demand Gen audit.
A ranked list of gaps in 48 hours, no sales call required.