Effiqs
LiveRevOps

Pipeline & Revenue Goal Calculator

Reverse-engineer the MQLs, SQLs, and opportunities you need to hit a revenue target.

Your goal & funnel
Pipeline you need to build
$8,000,000
to close $2,000,000 at a 25% win rate
Leads / MQLs5,333
SQLs800
Opportunities400
Deals won100
That's roughly per month
444 leads · 67 SQLs · 33 opps · 8 deals

Directional based on your conversion rates. If the numbers look impossible, the fix is usually rates, not more leads.

Get a tailored plan
About this tool

What the Pipeline & Revenue Goal Calculator does.

Set a revenue target and this tool works backward through your funnel conversion rates to the pipeline, opportunities, and leads required, then shows the gap versus where you are now.

What you enter

Revenue target, ACV, win rate, and stage-to-stage conversion rates.

What you get

Required opportunities, SQLs, MQLs, and leads, plus the gap to close.

Best for

RevOps and marketing leaders building a defensible plan.

How it works

The methodology.

  • Deals needed = revenue target ÷ ACV.
  • Each earlier stage is back-solved through its conversion rate.
  • Compared against current volumes to surface the coverage gap.
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