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Conversion Tracking

Precision Insights, Strategic Investments, and Unparalleled ROI in B2B Tech Marketing

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Raised by our clients
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Satisfied B2B Tech Clients
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+15 years
Of Digital Marketing experience

A single-minded focus on results drives the world of B2B Tech marketing. Capitalizing on every ounce of potential is crucial, and that's precisely where our Conversion Tracking service shines. This is a solution designed to fuel your marketing strategy with targeted advertising, robust lead generation, potent demand generation, and an enhanced return on investment.

When your finger is firmly on the pulse of your conversion rates, the scope for business growth is unparalleled. The vision provided by conversion tracking allows you to pinpoint your most effective content and advertising, helping you invest your resources strategically. Through insights derived from this service, you can fine-tune your campaigns for maximum impact, leading to a significant upswing in lead generation and demand creation.

Your journey with us towards unrivaled Conversion Tracking comprises these comprehensive steps:

  1. Auditing your existing tracking mechanisms, identifying gaps and opportunities for improvement
  2. Laying down a plan tailored to your business needs, outlining all the necessary conversion actions
  3. Configuring Google Enhanced Conversions to accurately track conversions across your digital assets
  4. Testing the tracking setup to ensure it's capturing all essential data
  5. Monitoring and reporting on your conversion performance and providing recommendations for continuous improvement

With conversion tracking, you're not just observing a nebulous landscape of data but commanding a ship navigating the high seas of strategic marketing. This service enables you to identify what truly drives your customers and leverage that intelligence to achieve your business goals.

Boost your marketing strategy and take your business to the next level. Schedule a strategy call with our CEO, Alex Hollander.

Our Technologies for

Conversion Tracking


Why choose Effiqs?


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How can Conversion Tracking benefit my B2B tech marketing strategy?

Conversion Tracking provides you with critical insights into which aspects of your marketing strategy are effectively driving user actions, such as form submissions, purchases, or downloads. It helps you understand which content and advertising campaigns are most effective, enabling you to allocate resources strategically for maximum impact. These insights can improve lead generation, demand creation, and your overall return on investment.

What does the Conversion Tracking implementation process look like?

Our process starts with an audit of your existing tracking mechanisms to identify gaps and opportunities for improvement. We then develop a customized plan outlining all necessary conversion actions based on your specific business needs. Next, we configure Google Enhanced Conversions to accurately track conversions across your digital assets. After the setup, we thoroughly test the tracking system to ensure it's capturing all essential data accurately. We continue monitoring and reporting on your conversion performance and provide recommendations for continuous improvement.

Will Conversion Tracking work across all my digital assets?

Yes, our Conversion Tracking service includes setting up Google Enhanced Conversions, which can track conversions across all your digital assets, including your website, mobile apps, and any other online platforms you use. We ensure that the tracking setup is comprehensive and accurately captures all conversions, providing you with a holistic view of your marketing performance.

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We are a B2B SaaS Marketing Consultancy that offers comprehensive, data-driven solutions in a variety of activity fields

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Alex Hollander B2B SaaS Marketing Specialist

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