Web analytics has always been a challenge for most digital marketers. Not only internally for the work team itself, but for the client. Offering professional reports that support the data collected can be a very difficult task.

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Many times, creating reports means doing a lot of work downloading data from Google Analytics and placing these elements in Excel sheets to create graphs and so on. If this sounds familiar to you, you should know the time you spend creating an analysis report. of data for each of your clients.

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That's all over! Google has long allowed us to create very complete and easy-to-understand professional reports thanks to the Google Data Studio tool. Google Data Studio is a free tool from Google that helps users create custom reports and dashboards using data from different Google marketing tools and other external sources.

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Creating reports for your clients is a vital part of SEO. It is also one of the most daunting and time-consuming tasks. Your reports should contain all the necessary data, have clear images, provide quick wins, and be easy to understand.

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Create your custom Google Data Studio: There are plenty of ways to leverage Google Data Studio to gain important insights. These are just some of the features we use to help visualize our data.

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Keyword ranking: This report gives you a snapshot of how many keywords you have in each ranking group and how things are going. You can also scroll through your keyword list to see which queries are driving traffic.

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An interesting feature of Data Studio when it comes to classification is comparisons between periods. For example, if you set the date range to the previous week, it will automatically extract the week-over-week range change. If you set the date range to the previous month, a range change occurs month over month.

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Keyword search tool: If you notice that traffic has decreased on a specific set of keywords, access the keyword research tool to track ranking trends over time.

‍Campaign or priority tracker: To support newly launched pages or priority keywords, create a separate section just for these keywords. This will make it easier for you to quickly check the performance and trends of your chosen keyword sets.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy callwith our CEO, Alex Hollander.

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