The purpose of a SaaS analytics dashboard is to provide a centralized location for viewing key performance metrics for a SaaS business. The dashboard helps businesses make data-driven decisions and track progress towards goals. Learn the 5 fundamental steps to create a SaaS analytics dashboard.
It is crucial for data scientists and analysts to be able to explain their findings to people who aren't experts in the field. They need to create and distribute visually appealing and user-friendly SaaS analytics dashboards.
A SaaS analytics dashboard is a web-based tool used to monitor and visualize key performance metrics for a SaaS business. It provides a centralized location for viewing data about various aspects of the business, such as customer behavior, sales and revenue, marketing performance, and product usage. A SaaS analytics dashboard can help businesses make data-driven decisions, identify trends and insights, and track progress towards their goals. The data is typically displayed in the form of interactive charts, graphs, and other visualizations that can be easily understood and interacted with by stakeholders.
There are different tools, such as Tableau, Kilipfollio, and Qlikview, that offer a user-friendly interface for creating such representations, but their technical licensing are somewhat pricey. In order to access the private content intended for the members' use alone, membership is required. However, you can also find a free, intuitive, and shareable interactive dashboard tool inside your Google Drive, called Google Data Studio.
In this article, we will go through 5 steps you must follow to create a SaaS analytics dashboard.
When identifying data sources, consider the metrics and KPIs that are most important to your business. Some common data sources for SaaS analytics dashboards include:
Once you've identified the data you want to collect, you'll need to determine where it will come from. Some common data sources for SaaS companies include databases, APIs, spreadsheets, and web analytics tools.
Choose a dashboard tool that can integrate with your data sources and provides the features you need. You can evaluate each tool based on your specific requirements and choose the one that fits best.
Here are some popular dashboard tools that you can consider:
Connect your data sources to the dashboard tool, either through APIs, integrations, or manual data upload. Regardless of the method you choose, the goal is to get your data into the dashboard tool so you can start visualizing and analyzing it.
In more detail, to connect your data sources to the dashboard tool you can do the following:
Design your dashboard to present the key metrics and KPIs that matter most to your business. Consider using interactive charts, graphs, and other visualizations to make the data easy to understand.
Additionally, you can consider the following guidelines while designing your SaaS analytics dashboard:
Configure your dashboard to automatically update with new data on a regular basis. By automating updates, you can ensure that your dashboard always has the latest data and that it is accurate and up-to-date. This makes it easier to make data-driven decisions and to track progress over time.
To configure automated updates, you can do the following:
A SaaS analytics dashboard can be a powerful tool for businesses looking to monitor and improve their performance. By bringing together data from various sources and presenting it in an easy-to-understand format, a SaaS analytics dashboard can help businesses gain valuable insights into their operations and make informed decisions.
By using a SaaS analytics dashboard, businesses can track key metrics and KPIs, monitor trends over time, and identify areas for improvement. Ultimately, a SaaS analytics dashboard can help businesses make better decisions, grow their revenue, and improve customer satisfaction.