In the last decade, the number of Latino-owned companies in the United States has skyrocketed. skyrocket In 2018, a Stanford University study stated that the number of Latino business owners in the United States grew 34% in 10 years, compared to 1% for all other business owners. The impacts of Covid-19 are not insurmountable; Latino-owned businesses are an economic force to be reckoned with, despite remaining smaller.

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Now that growth hacking is a buzzword among startups and entrepreneurs, Latinx-owned small businesses should explore it more than ever to give themselves a competitive advantage. At Effiqs, we provide a solid framework for Hispanic B2B companies, startups, entrepreneurs, and founders to succeed and accelerate their digital innovation. This is our vision of growth hacking.

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What is Growth Hacking?

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Do goals and precise execution dates sound like your ideal pie filling? Well, growth hacking is simply a set of quantifiable marketing tactics focused on driving growth. According to Gagan Biyani , who led marketing at startups Lyft and Udemy, growth hackers are marketers with limited time and resources, and therefore are forced to be super innovative to achieve their goals.

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Automate your systems

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In 2015, marketing automation software was not a priority for Latin American companies, but now, implementing marketing automation tools to do menial tasks is growing in popularity . With limited human resources in Latin startups, it is wise to follow the trend, maximize the potential of your employees and streamline your processes. Growth hackers can then focus on strategic activities to meet digital marketing objectives and nurture customer relationships. You will increase revenue faster and reduce high operating costs.

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Marketing automation also means communication at scale; Chatbots and B2B WhatsApp facilitate the growth of an environment of immediate conversations. They get to the bottom of what customers need quickly and don't force them to give them what they don't want. At Effiqs, we have affordable prices, this means that our automation tools are available for small businesses, our approach is not only aimed at high-end enterprise companies.

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Improve your online presence

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Getting a visitor online is like going on a blind date; If you show potential users or customers creativity, functionality and ease of use, they will become more serious and loyal customers in the future. Consider investing in digital marketing services, such as web design and development , search engine optimization, social media ads, and content marketing.

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And if your engaging content can be easily shareable and created in multiple languages, even better. It could reach the Hispanic public in Latin America, the Hispanic market in the United States and English-speaking countries. To do this, you will need a bilingual agency. Our team of experts is located in Colombia and are passionate about helping businesses with English and Spanish speaking audiences.

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Measure results

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No matter how charismatic a marketer is or how powerful an idea, analytics uncover the true potential of any campaign. It takes a trusted strategic partner with a growth mindset to conduct extensive testing and experiments to reveal which efforts work best and deliver results. Monitor conversion rates, inbound links, and the amount of search engine traffic using free basic tools; Google Tag Manager, Google Analytics, Search Console and Microsoft Clarity are a good starting point. MOZo SEMrush are more premium tools.

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With our performance marketing model, we carry out activities adapted to your strategy and planned to achieve your conversion objectives and we measure each action driven by our campaigns to minimize risk and increase your ROI. Unlike other agencies, we take on your digital marketing goals as our own and offer risk-free returns. For every 100,000 Latino adults in the United States, on average, 510 became entrepreneurs each month in 2018. If Latino-owned businesses use growth hacking tactics and Hispanic digital marketing services to increase the size of their companies, they could generate thousands of millions of dollars in revenue and millions of jobs.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

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