Paula Guevara

Paula Guevara is the Director of Marketing Operations at Effiqs, where she helps B2B tech teams turn strategy into execution through disciplined planning, clean processes, and measurable performance. She specializes in digital marketing planning and lead generation, with a strong bias toward data-backed decisions and tight project delivery across complex, multi-stakeholder work. Based in Medellín, she combines hands-on campaign management with operational rigor to keep priorities clear, timelines realistic, and results attributable.