Dark Social & Attribution for B2B Tech

The Phenomenon of Dark Social

Explore the vast array of private content sharing methods that evade conventional tracking, from direct messaging on platforms like WhatsApp to interactions in closed Facebook Groups. Grasp the profound shift in user engagement and its influence on brand perceptions.

The Challenge of Attribution in Dark Social

Delve into the intricacies of accurately attributing traffic sources in the era of Dark Social. Understand the blind spots in traditional analytics, the financial implications of misattribution, and the generational differences in communication habits.

Strategies to Harness Dark Social

Equip yourself with advanced tools and strategic approaches to navigate Dark Social. From leveraging URL shorteners with tracking capabilities to emphasizing transparency in data practices, learn how to optimize your digital strategy in this enigmatic realm.