Cut Your CAC
How a Food Manufacturer Scaled with ABM
Our client, a leading food manufacturer, needed to expand in the US and UK markets while increasing high-quality leads. Through a data-driven Account-Based Marketing (ABM) strategy, we helped them exceed their lead generation goals and secure high-value deals.
A leading food manufacturer supplying high-quality products to B2B buyers. While they had strong brand recognition, they faced challenges in reaching decision-makers and engaging the right accounts in competitive markets.
Objectives
• Expand market presence in the US and UK.
• Generate 700+ high-quality leads annually.
• Improve sales and marketing alignment.
• Optimize marketing spend and increase ROI.
• Engage multiple decision-makers within key accounts.
Challenges
• Difficulty reaching decision-makers within target companies.
• Long and complex B2B sales cycles requiring multi-touch engagement.
• Inefficient targeting and low conversion rates from existing efforts.
• Need for data-driven personalization to improve outreach efficiency.
Benefits
Services Provided
Account Based Marketing (ABM)
Search Engine Optimization (SEO)
Paid Social
Keyword Research
B2B Content Marketing
STEP BY STEP
Our Approach
We implemented a precision-driven ABM strategy that aligned sales and marketing efforts for maximum impact.
We identified high-value accounts and customized messaging based on their specific needs and buying behaviors.
We structured content and engagement strategies to guide potential buyers through every stage of their long sales cycle.
Using advanced data analysis, we delivered personalized experiences across multiple channels to boost engagement.
• SEO & Thought Leadership Content – Establishing credibility and organic lead generation.
• Google Ads & LinkedIn Ads – Reaching key decision-makers with targeted messaging.
• Outbound Email & Programmatic Display Ads – Personalized, data-driven outreach to accelerate lead nurturing.
Results
Results: Exceeding Growth Goals
• 820 qualified leads – surpassing the 700-lead goal by October 2024.
• 79% match rate – ensuring accurate email and phone data for high-quality outreach.
• 50 new sales opportunities from targeted accounts.
• 7 new manufacturing clients, each with an average deal size of $500,000+.
820+
Qualified Leads Generated
79%+
Match Rate for Contact Accuracy
50+
New Sales Opportunities
7+
New Manufacturing Clients
• $3.5M+ in new revenue generated from secured accounts.
• 50+ sales opportunities created from targeted accounts.
• 7 new manufacturing clients, each with an average deal size of $500,000+.
