Clearbit
Turn a work email into a full firmographic profile, enrichment that powers scoring, routing, and personalization.
Teams whose lead scoring, routing, or personalization depends on complete, current company data.
Data Enrichment
What Clearbit is.
Clearbit (now Breeze Intelligence, part of HubSpot) enriches records with firmographic and technographic data, turning thin form fills into complete profiles. It's the fuel behind accurate lead scoring, routing, and personalized experiences.
It also powers form shortening and real-time website personalization. We use it to make sure the data driving your scoring and segmentation is complete and current. Garbage-in is where most scoring models fail.
Clearbit pros & cons.
- ✓ Rich firmographic and technographic enrichment from an email or domain.
- ✓ Shortens forms while still capturing full profile data.
- ✓ Tight native integration with HubSpot for scoring and routing.
- ✓ Powers real-time website personalization by company.
- – Data coverage is stronger for tech companies than niche verticals.
- – Enrichment accuracy varies. No provider is perfect.
- – Now bundled into HubSpot's ecosystem, narrowing standalone use.
Is Clearbit right for your industry?
How Clearbit lands across the sectors we work in: B2B SaaS, FinTech & RegTech, Industrial & Manufacturing, and Professional Services.
B2B SaaS
Strong fitBest-in-class coverage for tech firmographics and technographics.
FinTech & RegTech
Good fitSolid enrichment; validate data-sourcing against compliance needs.
Industrial & Manufacturing
Situational fitCoverage can thin out for niche industrial firms. Verify on your ICP.
Professional Services
Good fitUseful for enriching inbound leads and prioritizing outreach.
Clearbit vs the alternatives.
| Alternative | What it is | Compared to Clearbit |
|---|---|---|
| Apollo | Prospecting database + enrichment. | Includes its own contact database and sequencing; Clearbit is deeper on real-time enrichment and personalization. |
| Clay | Multi-source enrichment via waterfalls. | Aggregates many providers for higher fill rates; Clearbit is simpler and tightly native to HubSpot. |
We wire Clearbit enrichment into your CRM so scoring, routing, and personalization run on complete data, not half-filled forms.
Tactics that run on Clearbit.
Not sure Clearbit is the right fit?
A free audit maps your stack against your goals: a ranked list of what to keep, add, or replace, in 48 hours.