Clearbit
Turn a work email into a full firmographic profile, enrichment that powers scoring, routing, and personalization.
Teams whose lead scoring, routing, or personalization depends on complete, current company data.
Data Enrichment
What Clearbit is.
Clearbit (now Breeze Intelligence, part of HubSpot) enriches records with firmographic and technographic data, turning thin form fills into complete profiles. It's the fuel behind accurate lead scoring, routing, and personalized experiences.
It also powers form shortening and real-time website personalization. We use it to make sure the data driving your scoring and segmentation is complete and current. Garbage-in is where most scoring models fail.
The most important recent context is packaging: Clearbit is now Breeze Intelligence inside HubSpot, which deepens its native fit but narrows its case as a standalone provider for non-HubSpot stacks. As enrichment goes, it is a single strong source rather than a multi-provider waterfall, so coverage is excellent for tech firmographics and thinner for niche verticals. Validate it against your actual ICP before wiring it into scoring, because enrichment quality sets the ceiling on every model downstream.
Clearbit pros & cons.
- ✓ Rich firmographic and technographic enrichment from an email or domain.
- ✓ Shortens forms while still capturing full profile data.
- ✓ Tight native integration with HubSpot for scoring and routing.
- ✓ Powers real-time website personalization by company.
- – Data coverage is stronger for tech companies than niche verticals.
- – Enrichment accuracy varies. No provider is perfect.
- – Now bundled into HubSpot's ecosystem, narrowing standalone use.
Is Clearbit right for your industry?
How Clearbit lands across the sectors we work in: B2B SaaS, FinTech & RegTech, Industrial & Manufacturing, and Professional Services.
B2B SaaS
Strong fitBest-in-class coverage for tech firmographics and technographics.
FinTech & RegTech
Good fitSolid enrichment; validate data-sourcing against compliance needs.
Industrial & Manufacturing
Situational fitCoverage can thin out for niche industrial firms. Verify on your ICP.
Professional Services
Good fitUseful for enriching inbound leads and prioritizing outreach.
Clearbit vs the alternatives.
Bottom line: Pick Clearbit, now Breeze Intelligence, when you run HubSpot and want plug-and-play enrichment for scoring and personalization; for niche ICPs or maximum fill rates across a wider stack, a multi-source tool like Clay fits better.
| Alternative | What it is | Compared to Clearbit |
|---|---|---|
| Apollo | Prospecting database + enrichment. | Includes its own contact database and sequencing; Clearbit is deeper on real-time enrichment and personalization. |
| Clay | Multi-source enrichment via waterfalls. | Aggregates many providers for higher fill rates; Clearbit is simpler and tightly native to HubSpot. |
We wire Clearbit enrichment into your CRM so scoring, routing, and personalization run on complete data, not half-filled forms.
Need hands-on help with Clearbit?
Effiqs deploys Clearbit inside a broader engine we build, run, and hand over to your team.
Explore B2B RevOps Revenue OperationsTactics that run on Clearbit.
Clearbit: common questions
Is Clearbit worth it for B2B?+
Yes if your lead scoring, routing, or personalization depends on complete company data, and especially if you run HubSpot. Now Breeze Intelligence, it turns thin form fills into full firmographic profiles, which fixes the garbage-in problem that breaks most scoring models. Its value is narrower if you are not acting on enriched data downstream.
Clearbit vs Clay, which enrichment tool?+
Clearbit is simpler and tightly native to HubSpot with strong real-time enrichment and website personalization; Clay aggregates many providers via waterfalls for higher fill rates and custom automation. Choose Clearbit for plug-and-play enrichment inside HubSpot, Clay when you need maximum coverage and flexibility across a wider stack.
How much does Clearbit cost?+
Since becoming Breeze Intelligence under HubSpot, pricing is credit-based and increasingly bundled into the HubSpot ecosystem rather than sold as a fully standalone product. Expect costs tied to enrichment volume and your HubSpot tier. Confirm current packaging, since the productization has shifted from its independent days.
Who should NOT use Clearbit?+
Teams with a niche or industrial ICP where its coverage thins out, and teams not on HubSpot who would miss its tightest integration. If your accounts are outside the tech firmographics it covers best, verify fill rates on a sample first. Multi-source tools like Clay may serve non-tech ICPs better.
Not sure Clearbit is the right fit?
A free audit maps your stack against your goals: a ranked list of what to keep, add, or replace, in 48 hours.