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Programmatic Display Advertising

Targeted Messaging, Lead Generation, and ROI Optimization for B2B Tech Companies

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Raised by our clients
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Satisfied B2B Tech Clients
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+15 years
Of Digital Marketing experience

In the realm of digital marketing, Programmatic Display stands out as a compelling strategy that has revolutionized the way B2B Tech companies connect with their target audience. By leveraging intelligent algorithms, it has become easier than ever to reach the right audience at the right time with the right message.

One of the distinct benefits of Programmatic Display is its capacity for better targeting of advertising and content. It utilizes real-time bidding to show your ads to the most relevant audience, ensuring your message gets in front of the right eyes.

Lead generation is another significant benefit offered by Programmatic Display. By using data-driven insights and machine learning algorithms, programmatic advertising identifies potential customers based on their online behavior, making your lead generation efforts highly efficient and effective.

Furthermore, Programmatic Display can fuel demand generation. By presenting highly relevant ads to your target audience, it sparks interest in your products or services, nurturing potential leads and driving demand.

Additionally, Programmatic Display offers a considerable improvement in ROI. By automating ad purchases, eliminating the need for middlemen, and optimizing ad placements, it reduces wastage and improves cost-efficiency.

To ensure success in your Programmatic Display campaigns, we follow a systematic approach:

  1. Understand your business objectives and target audience
  2. Develop a programmatic strategy tailored to your needs
  3. Create engaging and visually appealing display ads
  4. Implement programmatic display campaigns across relevant platforms
  5. Monitor and adjust the campaign in real-time for optimal results
  6. Analyze campaign performance and refine the strategy based on data

To harness the power of Programmatic Display, schedule a strategy call with our CEO, Alex Hollander.

Our Technologies for

Programmatic Display

Google Ads

Why choose Effiqs?


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Some of our
‍‍‍Success Cases

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What kind of data do you use for targeting in Programmatic Display?

We utilize a variety of data for targeting, including demographic information, online behavior, geographical location, and interests. This data is gathered from various sources, including website analytics, CRM systems, and third-party data providers. By combining and analyzing this data, we can create detailed audience profiles and use these to target your ads effectively.

How can Programmatic Display improve the efficiency of my ad spend?

Programmatic Display uses real-time bidding, which automates the process of buying ad space. This means your ads are shown to the right people at the right time, reducing wasted impressions. Additionally, Programmatic Display can continuously optimize ad placements based on performance data, ensuring your ads are always placed where they will have the maximum impact. This results in a more efficient use of your ad budget and improved ROI.

How do you measure and report the success of a Programmatic Display campaign?

We use various key performance indicators to measure the success of a Programmatic Display campaign, such as impressions, click-through rates, conversion rates, and cost per action. We also track the quality of leads generated and the overall ROI of the campaign. We provide regular reports detailing these metrics, along with insights and recommendations for future campaigns.

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Demand Generation


We are a B2B SaaS Marketing Consultancy that offers comprehensive, data-driven solutions in a variety of activity fields

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Alex Hollander B2B SaaS Marketing Specialist

Ready to be our next success case?