Selecting an excellent inbound marketing company or growth hacking agency is challenging. Maybe you're not sure if you've been scammed? After all, there is no body that governs digital marketing agencies.

‍

So let us introduce you to a model that marketers don't feel too comfortable with, otherwise they won't get paid and won't be able to steal your money from under your nose. Small businesses still reeling from the pandemic want marketers to do what they were hired to do and be guaranteed a return on investment. There is no other marketing opportunity and customer acquisition or conversion strategy like performance-based marketing that exists today. Let's see how it works.

‍

‍

‍

What is performance marketing?

‍

‍

Simply put, it is an online marketing and advertising strategy based on performance: a lead, a sale, a click or a download. Performance marketing represents an earning opportunity for business owners as they pay affiliates, advertisers or marketing companies when an action is completed: sales are exchanged for commission payments.

‍

The idea is that actions such as social media campaigns, advertising or content marketing are measurable: from brand awareness to conversions from a single ad. Additionally, if you have an ad campaign for a specific conversion goal, you will only pay the agency commission based on the results. Conversely, if you pay a monthly fee for ads that will run for a set period, there is no guarantee how many consumers will react to them.

‍

‍

Control over budget and ROI

‍

‍

Effiqs specializes in inbound marketing and growth hacking, and these services are offered to clients on a performance-based model. It is simply a set of marketing tactics that are measurable and focused on driving growth – ROI takes center stage.

Performance-based marketing results in marketers gaining additional brand and product exposure at no additional cost, with the added benefit of higher consumer engagement, conversion rates, and third-party endorsements. All of this leads to increased sales, brand loyalty and buyer retention.

‍

Optimize your campaigns

‍

‍

Performance campaigns generate an abundance of data, and the model is characterized by the possibility of tracking and measurement. Performance marketers track analytics and metrics to determine which traffic sources perform the most and allocate advertising funds to them. Various data analysis tools – such as Google Data Studio and Google Tag Manager – are designed for performance marketers to continue fine-tuning campaigns for better results.

‍

Operations are therefore low risk, as companies know what is happening with their campaigns at every stage and can identify the best channels, audiences and campaign objectives to increase ROI. A diverse range of channels are used to extend the exposure and reach of the campaign, expanding the chances of success.

‍

Performance marketing offers agility. Teams can make quick tactical decisions and incorporate learnings to continually improve their offerings. Marketers must follow a rigorous test-and-learn regimen to ensure that new insights, based on changing technologies and consumer behavior, are incorporated into performance marketing programs.

We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

‍

‍