The United States is a country of very diverse tastes, which translates into truly extensive commercial opportunities, but also in a growing offer of products and services from all over the world, so that only differentiation will attract consumers. However, innovative proposals alone are not enough.

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Before starting in the US market, you must take into account a potential penetration strategy into an unknown market. These strategies seek to grow the company so that you offer more products or services in more places without leaving aside the real needs of customers. And, of course, without creating an oversupply. You will also achieve this by reaching other markets, that is, by exploring other types of consumers and adapting products and services aimed especially at the current market.

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Before starting a new strategy in the US market it is necessary to:

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Understand the legislation. Entering a new market is not just about launching a new product or service without further ado. The legislation applicable to business, so different in each country and even for each industry or product, must be fully understood.

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Know the market : You must have a clear vision of the potential of the industry you are going to enter, as well as the products and services you aspire to offer, making it necessary to carry out market studies based on reliable statistics. Reviewing trends and having solid presentation structures will make your brand recognized or at least a first option among the competition.

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Transmit a clear and forceful message:   Create a positive impact Once the audience is defined, the next important factor is the message we want to send. To do this, the language used must be forceful, clear, concise, but, above all, creative so that it leaves its mark on the minds of the audience we are addressing. Making creative use of certain marketing strategies will allow the brand to be known and quickly positioned in the US market. A mix of creativity with simple and provocative language takes us to the path we are looking for to position the brand.

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Create a positive impact:   Genuinely appealing to sustainability and social responsibility will create a differentiating element and positive impact, since American consumers are expecting companies to commit to their environment, society and the environment.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

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