Without a doubt, Tik Tok has become one of the most popular social networks in recent times. Just in the first months of 2020, more than 315 million users have downloaded this application that allows you to create, edit and share short videos, with the possibility of adding filters, sound effects and/or visual effects.

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The authenticity of its format has made it not only one of the favorite applications for the entertainment of millions of people around the world, but has also given the opportunity to many companies to take advantage of the success of this platform to get closer to a young audience in an effective, innovative and relevant way. Here, we show you the most effective ways to make your brand visible on Tik Tok, and increase your followers.

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How does Tik Tok work?

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This application allows users to create, share and enjoy audiovisual content in an easy, fast and entertaining way. Unlike other platforms, the duration of Tik Tok videos ranges from 15 to 60 seconds, in which users will be able to view the content of other Internet users or record and edit dynamic videos, without prior knowledge. The ease of use, its format and the duration of its videos make it a leisure platform, being used mainly to connect with the audience through montages or music videos, playbacks, dances, challenges and/or funny short videos.

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How could Tik Tok benefit your brand?

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In addition to having a large number of people worldwide – mostly young people – this application becomes a powerful tool to make your brand visible and effectively connect with your audience, through dynamic and innovative content. In this application, the center is humor, here your technical knowledge in editing does not matter, but rather your creativity to create original and fun content.

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As in other social networks, Tik Tok makes it possible to promote yourself organically or through advertising campaigns, which used together could be extremely beneficial for your digital marketing strategy.

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These are some tips to make your brand visible through TikTok:

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Create a company page: Like other platforms, Tik Tok allows you to create business accounts. In them you can upload your brand's content and create advertisements within the application.

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Post content regularly: Remember that the content that entertains the most is the one that achieves the greatest success. Don't limit yourself, be creative and use the tools that the platform offers to create videos with different types of styles (videos, playbacks, challenges, etc.). Evaluate which ones work best for your brand and analyze what times you have the greatest reach.

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‍Use hashtags: Select hashtags that match the content you are offering. These keywords will allow you to reach a large number of people who are possibly interested in your content.

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Create challenges: Be creative and propose easy, eye-catching and entertaining challenges that go viral organically and invite the audience to follow you and interact.‍

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Interact with your community: Generate content that encourages participation. Use friendly language, respond to comments and interact with your audience's posts.

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Use paid advertising: If your intention is to reach a wide audience in the short term, paid advertising is the best option. The platform offers different options to do so, use the one that best suits your objectives and create relevant content. Due to the algorithm of this application, only content that is considered quality and relevant is displayed at the top of the feed. Be creative and analyze the interests of your audience.

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Use influencers: Go to public or relevant figures to strengthen the image of your company or make your brand visible. Do not confuse volume with relevance, select those that are aligned with the values ​​that your brand offers, and that have a similar audience to the one you want to target.

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With more than 800 million users, Tik Tok occupies one of the top positions in the top 10 most popular mobile applications in the world. If you want to target a young audience to make your brand visible and position it effectively, don't forget to include it in your digital marketing strategy.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

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