SaaS

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If you are a product seller, the most well-liked review sites are Capterra and G2 Crowd. You can seize a significant share of the market and win over some of the most devoted clients if your product excels on any of these channels. That being said, getting evaluations isn't always as easy as it seems, especially when they come from outside sources. Apart from the features of your product, the method by which you obtain reviews can also have an impact on its quantity.

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This page provides information on several methods to boost G2 and Capterra evaluations. But before we go, let's ascertain why you are required to do so.

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How can the ratings on G2 and Capterra be improved?

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1. Use Text and Email to Distribute the Review Link: Let's be honest: it can be discouraging to think that writing a review requires going above and beyond what is required to locate a business on a third-party platform. If you send your clients the direct page URL via email or text message, they will find it easier to leave a review on G2, Capterra, or other review sites.

2. Determine Which of Your Customers Are Happy Making Use of NPS Surveys:** You may get product input while having your customers rate your brand by using NPS surveys. The Net Promoter Score Survey gauges brand loyalty from customers using the NPS question.

3. Post the Review URL on Your Website: Today, brands communicate with customers all around the world through their websites. This is especially valid for SaaS companies.

4. Submit Evaluation Requests After Contacts with Customer Service: Consumers who have recently interacted with your business are usually more inclined to leave reviews on Capterra or G2.

5. Make Rating Requests on Social Media: Social media makes it easy to communicate with hundreds or thousands of customers, which makes it a great platform for consumer interaction.

6. Provide Rewards to Encourage More Customer Reviews: Consumers aren't always motivated to rate your app or product. You can turn things around by getting your customers excited.

7. Address Reviews: It's important to respond to reviews, both good and bad, as it shows that you care. Customers need to know that you value and are listening to their input.

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Why is it necessary to improve G2 and Capterra ratings?

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The following are some justifications for why you require a successful plan to increase reviews on Capterra and G2 Crowd:

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1. An Increase in Income: Third-party platform reviews are a great way to use social proof to draw in customers.

2. Increased Visibility in Search: When looking for terms linked to SaaS, review sites like G2 and Capterra come up frequently.

3. Enhanced Trust from Customers: Having devoted customers is a big sign of success. Furthermore, it underscores how crucial it is to give you outstanding customer service by accepting and acting upon customer reviews.

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Conclusion

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Reviews from Capterra and G2 Crowd are crucial for SaaS companies since they boost sales and search exposure, draw in repeat clients, and give prospective clients social proof. Businesses can use strategies like sending email or text messages with review links, using NPS surveys to identify satisfied customers, posting review links on their website, requesting reviews after customer service interactions, asking for ratings on social media, rewarding customers, and answering reviews to increase Capterra and G2 reviews.

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SaaS companies can enhance their online image, establish credibility, and obtain a competitive edge by putting these tactics into practice. Are you prepared to enhance the web image of your SaaS company and draw in more devoted clients? Schedule a free strategy call with our CEO, Alex Hollander.

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