When putting together a digital strategy at Google using the display network, creativity plays an extremely important role in the results. That is why achieving quality in banners can be very expensive, especially if HTML5 technology is also added. Today we will mainly explain to you what HTML5 is and what it is made of.

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When we refer to HTML5, the first thing we have to take into account is that today it is the latest version of HTML technology, whose acronym corresponds to

“HyperTextMarkup Language”.

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HyperText: refers to hypertext, which is nothing more than text that links to other content, which may be other text or another file. This is the basis of the functioning of the web as we know it, which is nothing more than interconnected pages and resources.

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Markup: which means brand or label, since all web pages are built based on tags, from the first versions to the latest HTML5 tags.

Language: whose meaning is language, because HTML is a language, that is, it has its rules, it has its structure and a series of conventions that help us define both the structure and the content of a website.

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Now, we can define HTML5 as a standard that is used to define the structures and content of a web page. Our creative director Daniel explains to us what we must take into account to carry out advertising in HTML5 and that to create ads in Google HTML5 it is clearly necessary to have access to the Google Web Designer design program, since it is only from there that you will be able to see and Evaluate which features are allowed and which are not.

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Daniel tells us that before starting a design you must configure the type of advertisement desired, the dimensions it must have, the environment and last but not least the animation mode that will be used, you should know that it is not always necessary to animate but whether to create or define the environment. Likewise, advertising optimization is added to this process. In this step, the quality, speed, clickability and attractiveness at the design level will be evaluated. Defining whether your banner will be effective will depend on the quality of the design and that all the configurations are well defined. It is important that your banner has a good layout in order to be able to give a visual guide to the user in order to achieve optimal results. and functional for each client.

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In summary, and as a first experience with this design software, you must be very careful with what is pre-defined. This can make everything you design not work and therefore cause loss of time. It is always recommended to read documentation before setting the parameters that were defined above.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

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