The foreign market is for many companies the only way to maintain or even increase sales for their businesses. Having a defined marketing strategy will make you reach the expected level.
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To start with a marketing plan, the first thing you should do is investigate and know perfectly what your audience is, understand the differences between the different markets and how well your product or service adapts to it. Taking into account that internationalization is key to the growth of companies in an increasingly globalized world, the opening of new markets and opportunities is essential to generate more business. But, when carrying out our work we must take into account the following aspects:

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Cultural differences: You must take into account cultural differences, schedules, tastes and trends to build your strategy, you must ensure that your product or service does not produce any rejection in the United States.

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Updated digitalization: Innovation, technology, branding and digitalization are key when internationalizing a company abroad. The digitization of processes is a way of adapting to digital trends that, more than a whim, are a necessity. Processes must be constantly reinvented and must be designed to improve the company's productivity, reducing errors and offering greater competitiveness.

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Channel: We have to take into account what is the best channel to reach our potential customers. In the United States, of course, we will have to work on positioning in search engines and social networks, but taking into account, for example, that Google's market share as a search engine is not the same as in Latin America.

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Know the competition: In the same way that the competition is studied at a local level, when it comes to betting on the internationalization of a business, the local competition must be known and studied very closely, since we will want to position ourselves above them to get new clients.


Create a simple, but powerful message: Having creative promotional tools is the main key for the brand to position itself and become recognized in the US market. A clear and forceful message will be the best opportunity to convey what is behind what your brand offers and what it in turn offers. can make a difference.

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Build a social initiative around the business to create greater impact: Consumers in the United States are increasingly concerned about corporate social responsibility and sustainability. They are attracted to companies that have a transcendent reason for being.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

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