February 23, 2023

Best way to choose a CMS for SaaS companies

CMS for SaaS

Before selecting a CMS for SaaS, learn how to evaluate factors such as business needs, scalability, customization, user experience, security, and cost. Choose the right enterprise CMS for SaaS that meets the needs of your organization and delivers a great experience for your customers.

Paula Viatela
Content Strategist

As the first business web pages went live on the web, they were coded one page at a time. Software developers responded to the growing complexity of websites by creating tools to aid in the process of planning and developing websites and managing the ever-increasing amounts of material that flow through them.

Their efforts paved the way for current CMS software. A CMS is a type of computer program that facilitates the production, administration, and distribution of digital material, most frequently for use on the World Wide Web. Users of a CMS can produce and modify the content with little to no technical expertise, as well as manage who has access to the content and how it is presented. In addition to storing material, classifying it, making design layouts, and connecting with other digital tools and platforms.

When deciding on a business CMS for your company's website, it's essential to think about the workflow the platform allows for the teams that contribute to your website in addition to the content it needs to manage and the user interface it will produce as a result.

Best tools for creating your website

There are primarily three categories of tools available to businesses for creating b2b saas sites. There are pros and cons to using any particular framework for both front- and back-end website creation and content administration.

1. Open Source CMS: 

With an Open Source content management system, any programmer is welcome to access and modify the software's source code in order to make it better. Because of this, you can tailor this program to your particular requirements and tastes by writing your own code for new add-ons, plug-ins, and themes.

This way of working together often leads to CMSs that are more creative and flexible and can be changed to fit a wide range of content management needs. 

Some examples of popular open-source CMSs include


A user-friendly and widely-used CMS that is ideal for blogging and smaller websites, as well as larger sites that require complex functionality. It is highly customizable, with a large library of themes and plugins that can be used to add features and functionality.


A powerful and flexible CMS that is well-suited to larger, more complex websites and applications. It has a steep learning curve, but offers a wide range of features and customization options for developers and advanced users.


A popular CMS that strikes a balance between ease of use and functionality. It is ideal for medium-sized websites and has a large library of extensions and templates that make it easy to add features and customize the design.

2. Headless CMS:

A headless CMS separates the "head," or the part of the website that users interact with, from the "back," or the content. This separation means that if a tool or technique becomes outdated, web designers can make a new front-end with updated technology and plug it into the existing back-end. This means that a company doesn't have to move all of its content from one database to another just to update the front end. The problem with this method is that you have to hire developers to build each site for customers from scratch.

The benefit of a headless CMS is that it allows for more flexibility and customization in the design and development of a website or application. Content creators can focus on managing and organizing content within the CMS, while developers can use their preferred tools and technologies to create the front-end experience. This approach can also lead to faster load times, better scalability, and improved security, as well as easier updates and maintenance.

3. No-Code Development Tools:

No-Code Development Tools are software platforms that allow users to create software applications without having to write any code or learn programming languages. These tools use a drag-and-drop interface and pre-built components to enable users to design and develop web and mobile applications, automate business processes, and build digital products. No-Code Development Tools offer several benefits, including faster time-to-market, cost savings, increased efficiency, and greater flexibility.

Learn more about no-code development tools that might help you unlock the next level of your business.

Important aspects to take into consideration when choosing a platform

Before you spend money on a CMS, you should think about a few of its features and qualities. First and foremost, you need the technical features that make sure your site is safe and works well, and you need a platform that supports the kind of workflow you want for your team.

  • Business Needs: The platform you choose should meet your company's business needs. Identify what you need from the platform such as eCommerce functionality, customer relationship management (CRM) tools, email marketing capabilities, etc. Make a list of your business requirements and use it as a guide when evaluating different platforms.

  • Scalability: Make sure that the platform can grow with your business. It should be able to handle increased traffic, user data, and integrations with other systems as your business expands.

  • Customization: The platform should allow for customization to meet your specific business needs. It should provide flexibility in terms of design, functionality, and integrations with third-party tools.

  • User Experience: The platform should provide an excellent user experience for your customers and employees. It should be easy to navigate, user-friendly, and visually appealing.

  • Security: Security is crucial for any platform that handles sensitive information. The platform should have robust security measures in place to protect against data breaches and other cyber threats.

  • Cost: The platform should be affordable and provide value for money. Consider the upfront costs as well as ongoing maintenance and upgrade expenses.

Final Thoughts

In conclusion, choosing the right enterprise CMS for your SaaS organization requires rethinking what it means to create a modern website. It's important to consider the changing digital landscape, emerging technologies, and the evolving needs of your customers when evaluating different CMS platforms. A modern website must be mobile-friendly, accessible, secure, and optimized for search engines. Additionally, it should provide personalized experiences for users, integrate with other systems, and enable easy content management. By focusing on these factors, you can choose the right enterprise CMS that meets the needs of your organization and delivers a great experience for your customers.

Choose the best CMS for your SaaS. Book a strategy call and learn how we can help you elevate your business to the level.

Alex Hollander B2B SaaS Marketing Specialist

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