March 2, 2023

The Ultimate B2B SaaS landing pages Guide 

B2B SaaS landing pages

Crafting effective B2B SaaS landing pages is crucial for maximizing marketing efforts and driving conversions. Learn how well-designed B2B SaaS landing pages can help businesses achieve their marketing goals and stand out in a competitive digital marketplace.

Paula Viatela
Content Strategist

This blog will teach you the most effective and profitable ways to construct B2B Saas landing pages for your personal creative, business, or coaching brand. The objective of every marketing effort is to induce clients to perform a specific activity. 

Understanding the action is one thing, but convincing them to perform the activity on a conventional website can be extremely difficult. 

What is a landing page? 

A landing page is a standalone web page developed expressly for a marketing or advertising campaign, as opposed to your other broad marketing campaigns aimed at a general service or product. 

A well-designed landing page increases the conversion rate of your traffic from paid advertisements, organic email marketing campaigns, social media efforts, and other sources significantly. 

Instead of referring your visitors to a generic website that provides information about all of your services, where it will be difficult for them to discover what they need, you lead them to a specialized page that encourages them to use a service or purchase a product. 

Defining Objectives for Your Landing Page 

As with any other sales or marketing objective, your B2B SaaS landing pages must have a purpose. A single, concentrated call to action that you want website visitors to take. 

Without specific objectives, you cannot develop an effective page. When designing a landing page, you must first define its purpose. 

You may want your user to:

  • Buy a product 
  • Join an email list 
  • Download a white paper or research report 
  • Register for a webinar 
  • Schedule a sales call
  • Attend an event 

Priority/focus is the defining characteristic of each landing page. It must concentrate on a single action so that both successes and failures can be recorded. You do not want to settle for a merely idealistic experience. 

The distinction between a landing page and a homepage 

A homepage's purpose is to showcase your brand, provide further information about your services and fundamental company values, and allow visitors to explore your products/services. The homepage of a website has numerous diversions and numerous links requesting various user behaviors. 

In contrast, a landing page is extremely concentrated. Contains one or a small number of links that divert visitors from the dedicated call to action. 

The objective of a landing page is not to make it as visually appealing as the homepage; rather, it is to ensure that consumers can measure a certain action. 

Together with a landing page, as opposed to a generic company homepage, paid advertisements produce superior results. 

Variations of landing page 

These types of landing pages always request information from visitors. Names and phone numbers predominate. It is predominantly utilized by B2B SaaS firms selling expensive products. 

Because these businesses have a longer sales cycle, they tend to nurture potential customers (leads) over a longer period of time. Typically, businesses that conduct these types of campaigns provide something free in return for site users' information. For instance, a complimentary booklet, guide, checklist, discount/coupon code, or webinar. 

Visitor-targeted landing page 

These sorts of B2B Saas landing pages emphasize conversions. It is utilized by businesses and creative entrepreneurs to sell or collect subscriptions on the go. 

Each button on these sites is intended to generate revenue. Also, the copy is designed to convince site visitors to purchase a product or sign up for a service. 

Anatomy of an excellent landing page 

Each service/product landing page includes a list of essential features. You must have encountered these elements on the majority of the websites you frequent. Although it's acceptable to deviate from the usual and do what works for you, it's far more advantageous to be familiar with these pre-existing landing page formats. 

Understanding the rules well allows one to efficiently break them. 

Regardless of the sort of market they serve, their conversion objective, audience, or price point, all landing pages that convert well adhere to a fundamental premise. Every landing page attempts to persuade a visitor to take a specific action by demonstrating they have the greatest solution to the user's problem. 

Several B2B funders choose to construct landing pages on their own when they first begin. To prevent a low conversion rate, it is preferable to understand what a landing page that converts looks like. You apply the rule, then identify intelligent ways to optimize and boost conversions. 

Elements comprising a landing page 

Your SaaS landing page will differ from those of other businesses based on your target audience and market specialty. Yet, there are six important elements that comprise a landing page with a good conversion rate. 

  • A unique sales offering 
  • An image, film, or animation of a hero 
  • The benefits of your offering 
  • Social proof 
  • A single conversion target (CTA) 
  • Frequently Asked Questions 
  • Your Distinct sales offering 

Consumers are extremely reluctant to trust brands that do not offer specific products. You should already be aware that the average human attention span is shorter than that of a goldfish; therefore, you must clearly clarify what your 

Customers will receive when they patronize you. 

Consider your distinctive sales offering as the means through which you differentiate your brand's offering from that of your competitors. It must be concise and appeal to your brand persona or ideal consumer profile. 

The things listed below will help you differentiate your offer. 

The subheading 

The headline is not the place for rhythms and rhymes. Clarity is essential here. It should be evident how your clients will benefit from your unique selling proposition. 

I utilize the term WIIFM (WHAT IS IN IT FOR ME) whenever I am creating a headline in order to produce a really effective one. Consumers are preoccupied with perks. 

Only when they recognize the benefits will they read the rest of your landing page material. 

A Specific Subheading 

Your subheadline is intended to add more benefits to your headline and underline to the user your current offer. 

I recognize that you've mentioned something in your headline, but a couple additional phrases of advantages will make it much more evident. 

A concluding remark (optional) 

Though optional, a concluding comment can give urgency, a quick reminder, or anything else that will encourage users to click your call to action link. 

Consider the conclusion of your story; if your visitors overlooked the headline and subheading, a concluding remark may be sufficient to encourage them to purchase your product. 

SaaS Landing page best practices

A Saas landing page design tool such as elementor page builder enables you to be highly creative in your landing page design. 

Regardless of how expressive you want to be when creating your landing page, you should not begin without a plan. 

Here are some tried-and-true best practices that will increase your conversion rate and decrease your client acquisition costs. 

  1. Employ clear, persuasive copy with benefits. 
  2. Make your design incredibly responsive 
  3. Make your intended audience the focal point of your design. 
  4. eliminate navigation and interruptions 
  5. Incorporate social evidence and testimonials. 
  6. Demonstrate your product in use or the beneficial attributes of your service 
  7. Keep the most effective call-to-action above the fold. 
  8. Confirm your landing page messaging matches your ads 
  9. Utilize images that represent your products or services. 
  10. Constantly testing and updating your landing page. 

The top five landing page builders are Elementor, Unbounce, Leadpages, Clickfunnels, and Instapage

Final Thoughts

In conclusion, crafting effective B2B SaaS landing pages is essential for businesses to maximize their marketing efforts and drive conversions. Unlike conventional websites, landing pages are standalone web pages that are designed with a specific marketing or advertising campaign in mind, which helps to improve the conversion rate of your traffic significantly. 

Defining clear objectives is critical when creating a landing page, as it allows you to develop a focused call-to-action that encourages visitors to take a specific action, whether it is buying a product, joining an email list, or registering for a webinar. By creating landing pages that prioritize a single action, businesses can track their success and make data-driven decisions to improve their overall marketing efforts. 

With the right approach and attention to detail, B2B SaaS landing pages can be a powerful tool for businesses to stand out in a competitive digital marketplace and achieve their marketing goals.

Improve your B2B SaaS landing page and maximize your marketing efforts. Book a strategy call and achieve your marketing goals.

Alex Hollander B2B SaaS Marketing Specialist

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