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October 12, 2023

AI and SEO: Keyword Search Using AI Tools

ai and seo, keyword research

Understanding how AI and SEO work together can transform keyword research. Through the integration of tools such as SEMrush and OpenAI's ChatGPT, marketers can effectively produce large keyword lists and obtain unmatched insights. This tutorial explains how to strategically combine SEO and AI to improve keyword research and achieve the best possible content ranking.

Sara Rendón
Content Strategist

AI has the power to fundamentally alter the process of researching SEO keywords. By using AI-powered technologies, you may examine vast amounts of data and gain insights that would be difficult to obtain manually. Better still, you can quickly compile extensive lists of buzzwords. Despite the lengthy feature list, the main emphasis of this tutorial will be on using SEMrush, a well-known SEO tool, and OpenAI's ChatGPT language model.

AI for Keyword Research

Step 1: Use ChatGPT to generate potential keyword ideas.

Make a list of pertinent keywords before you begin your AI keyword research. Using ChatGPT, you may get a list of potential keywords for your company or region. Provide a brief overview of your company or the topic you wish to write about in order to do this.

You may ask ChatGPT, "What are some relevant keywords for a digital video creation blog?" for instance, if you are blogging about digital video production.

Subsequently, ChatGPT will provide you with a list of keywords to aid in further investigation.

Step 2: Investigate keywords with SEMRush

Once you've compiled a list of potential keywords, you may examine them with SEMrush. This tool will assist you in determining the frequency of searches for each keyword, their level of difficulty, and other pertinent information. To find keywords using SEMrush, follow these steps:

  1. Create a SEMrush account if you don't already have one.
  2. Open your account, log in, and select "Keyword Magic Tool" from the menu on the left.
  3. Enter the terms you came up with for ChatGPT into the search window.
  4. Select "Search" to view the results.

A list of related keywords will appear on SEMrush, along with helpful details like how frequently they're searched for and how difficult it is to find them. You may determine which keywords are worthwhile pursuing with this knowledge.

Step 3: Selecting the ideal keyword

While selecting the most appropriate subject to focus on, consider the following:

Term difficulty is a gauge of how challenging a term is to rank for. It is easy to rank for a term when the keyword difficulty score is low.


A metric called search volume indicates the number of times a keyword is searched for within a given time frame. If more people are searching for your work, more people may come across it.

Find the word that receives the most searches and requires the least amount of labor to find in order to determine which is the best. This will assist you in achieving the best possible score in search results.

Step 4: Generate various keyword variations using GPT

Once you've determined which term is most profitable, ChatGPT can help you generate other keyword variations. This will increase the visibility of your content in search results and help you reach a larger range of search queries. To obtain several keyword selections from ChatGPT, follow these steps:

  1. Return to the ChatGPT screen.
  2. Pose a query with the selected keyword and a range of possible responses. You may ask ChatGPT, "Please come up with two or three different keywords for 'AI keyword research'," for example, if your selected term is "AI keyword research."
  3. Examine the several keyword incarnations that ChatGPT has generated and select the ones that are most appropriate for your content.

Keep in mind that writing with a variety of keywords can increase your search engine ranking and expand your audience.

Step 5: Request that GPT create blogs with several keyword iterations.

It's time to create content using these keywords now that you are aware of your main term and its various usages. You can publish blog entries with optimal SEO results by using ChatGPT. Read our most recent blog post, "How to Use ChatGPT to Write SEO Content," or take the following actions to accomplish this:

  1. Return to the ChatGPT screen.
  2. Issue a prompt that includes the primary term, several phrasing options, and a succinct synopsis of the topic you wish to discuss. For instance, "Please write an introductory paragraph for a blog post about AI keyword research, including the following variations: AI-driven keyword research and artificial intelligence keyword analysis."
  3. Review the created content and make any necessary changes to ensure that it is entertaining, informative, and well-structured.
  4. Repeat this process for every section of your blog article, ensuring that you use the primary keyword and all of its variations.

Transforming Keyword Analysis: The Potential of Combining AI with SEO

You can ensure that your blog entries are search engine optimized and save time and effort by employing artificial intelligence (AI) to write your content.

AI has the ability to significantly alter how we conduct SEO keyword research. You can simplify keyword research and produce content that ranks higher in search results by utilizing tools like ChatGPT and SEMrush. Take your content strategy to the next level by using AI for SEO keyword research by following the instructions in this article.A new age in keyword research is being ushered in by the combination of AI and SEO. Adopting this integrated approach is essential to staying competitive. Are you interested in learning how "AI and SEO" tactics might be tailored to your company? Make an appointment to speak with us, and we'll help you advance your content strategy.

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