Stop wasting budget on low-intent clicks. Start generating SQLs
Your Paid Media shouldn’t drain resources. It should feed your pipeline. Effiqs blends strategic B2B planning with disciplined operational execution to turn paid search into a predictable revenue engine, not an unpredictable expense.
Credibility Strip (Graphic Element):
$500M+
Raised by our clients
75+
B2B brands served
15+
years of experience
Your Paid Media should be a revenue engine, not a cost center
B2B buying cycles are long, intent is narrow, and decision-makers behave nothing like consumers. Most Paid Media setups ignore these realities, which is why budgets burn fast and pipelines stay thin.
These are the main pains our clients have faced when they started working with us:
Our budget is burning, but our pipeline is thin.
When Paid Media isn’t aligned with your ICP or sales motion, you attract the wrong traffic. Leads fail to progress, CAC climbs, and budgets evaporate. The fix isn’t more ads—it’s aligning campaigns with the way your buyers actually move through the funnel.
We can’t reach real decision-makers.
Generic keywords pull in volume, not intent. Technical buyers use specific, pain-driven queries that most agencies never target. If you’re not tapping into niche industry signals, your CRM fills with noise instead of genuine opportunities.
Our Paid Media feels set-and-forget.
Slow iteration kills B2B performance. When campaigns sit untouched, Quality Scores decline, CPCs rise, and competitors take over impression share. Weekly testing and rapid adjustments are essential if you expect Paid Media to influence pipeline.
We can’t prove Paid Media ROI.
Without clean tracking and attribution, every optimization becomes guesswork. You can’t see which campaigns produce revenue, which keywords drive SQLs, or where your budget actually performs. Until attribution is fixed, scaling Paid Media is a risk—not a strategy.
You’ll be in
great company
Consistency, Efficiency and Reliability
"Effiqs transformed our approach to growth. By targeting specific industries like retail and logistics, they didn’t just increase our brand awareness—they significantly improved our lead conversion. Their ability to align our sales and marketing efforts ensured that our performance was measured by revenue, not just clicks."
Your paid search strategy needs a Growth Operations partner
Effiqs is not a media-buying vendor. We integrate Paid Media into your entire growth engine—SEO, content, HubSpot, sales—so paid search becomes a lever inside your GTM, not an isolated task.
Traditional Paid Media Agency
CPC/CPL focus
Slow iteration
Weak Funnel Understanding
Effiqs Growth
Operations
GTM-aligned
CPC/CPL focus
CPC/CPL focus
CPC/CPL focus
Precision B2B Targeting
We direct your budget toward the exact keywords and audiences used by technical buyers in SaaS and Industrial Engineering.
Deliverables:
Deliverables:
- Pain-based keyword research
- Competitor & ABM targeting
- High-intent audience segmentation
- Smart bidding aligned with CAC and LTV
02
Strategic Funnel Alignment
We diagnose your ICP, intent signals, and funnel gaps before launching campaigns.
Deliverables:
Deliverables:
- Full Paid Media & funnel audit
- ICP refinement + persona mapping
- GA4 + GTM + HubSpot attribution setup
- SQL definitions + lead-quality benchmarks
01
Agile Optimization & Fast Execution
Growth cycles move quickly. Your Paid Media should too.
Deliverables:
Deliverables:
- Weekly A/B testing (ads + landing pages)
- Quality Score optimization
- Campaign restructuring + budget reallocation
- Live dashboards tied to SQL & pipeline contribution
03
Our 4-Step Paid Media Growth Playbook
Built for B2B environments with long cycles and niche technical intent.
Step 1
Analyze & Align
Audit GTM, CRM, and Paid Media to define SQL and pipeline objectives.
Step 2
Build & Integrate
Rebuild campaigns for relevance and integrate attribution across GA4, GTM, and HubSpot.
Step 3
Optimize & Test
Continuous testing of messaging, landing pages, bidding, and funnel stages—optimizing for SQLs, not clicks.
Step 4
Scale & Report
Scale only what proves profitable. Tie every dollar back to revenue contribution.
Results that speak for themselves
Take a deep look into a transformation we've helped with.
Precision Vertical Targeting
Successful penetration into high-value sectors including retail, hospitality, and logistics.
Enhanced Lead Quality
Improved conversion rates by aligning paid media messaging with specific industry pain points.
Unified Sales & Marketing
Established a cohesive Revenue Operations process that streamlined the journey from lead capture to closed-won.
Frequently Asked Questions
What makes Effiqs different from a traditional Paid Media agency?
We focus on SQLs, pipeline contribution, and revenue—not CPC or vanity metrics. Paid Media is integrated with your SEO, HubSpot setup, content, and sales motion so it becomes part of your full go-to-market instead of an isolated service.
Can you improve lead quality if our current Paid Media campaigns generate mostly noise?
Yes. Low lead quality usually comes from generic keywords, misaligned targeting, or campaigns that aren’t mapped to your ICP. We rebuild targeting and messaging around real buyer intent so Paid Media attracts decision-makers instead of unqualified traffic.
Do you need to rebuild our entire account to improve performance?
Not always. We evaluate your structure, tracking, and funnel alignment first, then rebuild only what’s limiting performance. Many accounts require targeted restructuring, not a full restart.
Can Effiqs integrate Paid Media with our CRM and attribution setup?
Absolutely. We connect Paid Media to GA4, GTM, and HubSpot so every lead, SQL, and opportunity can be traced through the pipeline. Clean attribution is foundational to how we operate.
How often do you optimize and test campaigns?
We optimize every week. That includes testing new ad variations, refining targeting, improving landing pages, adjusting bids, and making changes based on real lead quality coming from your CRM.
Can you help if we don't have effective landing pages?
Yes. We build or improve landing pages using B2B best practices, clean UX, and messaging aligned with buyer intent. Strong landing pages are essential for generating SQLs instead of cheap clicks.
Do you support Paid Media for companies expanding into new markets?
Yes. We help B2B companies enter new regions or verticals by building intent-driven campaigns tailored to local search patterns, ICP differences, and competitive environments.
Ready to turn ad spend into predictable B2B revenue?
Stop working with agencies that manage budgets. Partner with a Growth Operations team that owns outcomes across your entire go-to-market.
No retainers.
Transparent partnership.
No hidden fees.
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