








Automate Your Pipeline, Not Just Your Emails. Achieve Predictable B2B Scale.
Your Revenue Operations shouldn’t be a bottleneck. They should accelerate your pipeline. Effiqs blends strategic Revenue Operations planning with deep platform expertise to transform fragmented systems into a high-speed, data-accurate lead engine—not an unreliable manual overhead.
Credibility Strip (Graphic Element):
$500M+
Raised by our clients
75+
B2B brands served
15+
years of experience

Struggling with Fragmented Data and Slow Lead Growth? We Can Help.
B2B buyers require timely, context-aware interactions across a multi-month journey. Effective automation prioritizes data integrity and behavioral triggers over generic blast schedules. Yet, most B2B automation strategies ignore these core truths.
These are the main pains our clients have faced when they started working with us:

"Our systems are integrated, but the data is messy and unreliable."
When your systems are integrated, but your data is still messy, the result is a constant struggle between departments. Sales and marketing teams can’t trust the numbers, which leads to wasted time cleaning data rather than focusing on strategy. This isn’t just a data issue; it’s a productivity killer. The fix isn’t more reports—it’s ensuring your tech stack is aligned and working together seamlessly to provide accurate, actionable data at every step.

"We spent money on HubSpot but aren't using its full potential."
HubSpot is a powerful tool, but when you're only scratching the surface with out-of-the-box workflows, you're missing its true potential. Basic sequences don’t do justice to the complexity of your sales cycles. That’s where things break down—your CRM isn’t working hard enough to nurture leads. The fix isn’t more leads—it’s leveraging HubSpot’s advanced features to craft personalized, high-performing workflows that align with your specific buyer’s journey.

"Our marketing efforts don’t turn into sales-ready leads."
When marketing and sales aren’t aligned, the handoff between MQLs and SQLs becomes messy, leaving leads in limbo. Leads are passed too soon, or not at all, leading to slow response times and missed opportunities. The fix isn’t pushing more traffic—it’s creating a clear and automated lead flow that nurtures, scores, and hands off leads seamlessly to sales at the right moment.

"Our tech stack is complex and hard to maintain.”
A tech stack full of disconnected APIs and integrations creates constant roadblocks. It’s not just about keeping things up and running; it’s about the slow updates and constant fragility that hinder agility. The fix isn’t more tools—it’s streamlining your systems, making sure everything works together efficiently, so you can make quick, data-driven decisions without worrying about maintenance.
You’ll be in
great company
Consistency, Efficiency and Reliability
"Effiqs transformed our approach to growth. By targeting specific industries like retail and logistics, they didn’t just increase our brand awareness—they significantly improved our lead conversion. Their ability to align our sales and marketing efforts ensured that our performance was measured by revenue, not just clicks."
Your paid search strategy needs a Growth Operations partner
Effiqs is not a media-buying vendor. We integrate Paid Media into your entire growth engine—SEO, content, HubSpot, sales—so paid search becomes a lever inside your GTM, not an isolated task.
Traditional Paid Media Agency
CPC/CPL focus
Slow iteration
Weak Funnel Understanding
Effiqs Growth
Operations
GTM-aligned
CPC/CPL focus
CPC/CPL focus
CPC/CPL focus

Technical Implementation & Governance
We handle the complex integrations and system setup, ensuring data integrity, smooth transitions, and operational efficiency.
Deliverables:
- HubSpot Implementation/Management
- GA4/GTM Event Tracking
- Attribution Modeling
- Data Governance and Cleanup
02

Strategic RevOps Alignment
We align your automation with your RevOps goals, ensuring that every marketing activity feeds directly into your sales pipeline.B2B Sales & Marketing Alignment
Deliverables:
- B2B Sales & Marketing Alignment
- ICP Refinement for Automation Segmentation
- Conversion Funnel Optimization
- HubSpot Lead Scoring Methodology
01

AI-Enhanced Workflow Execution
We deploy high-performance workflows leveraging AI to nurture leads, improve conversions, and optimize the buyer journey.
Deliverables:
- AI-Driven Workflow Design
- Lead Nurturing Sequences
- A/B Testing
- Ongoing Performance Monitoring
03
Our 4-Step Automation Growth Playbook
Built for B2B environments with long cycles and niche technical intent.
Step 1
Audit & Strategize

Assessment of the current tech stack and sales process to create a personalized, optimized automation journey.
Step 2
Stabilize & Integrate

Configuration of HubSpot and integration of the entire MarTech stack, ensuring data consistency and creating a reliable foundation for automation.
Step 3
Deploy & Optimize

Deployment of AI-enhanced workflows with continuous testing and refinement to improve performance and lead conversion rates.
Step 4
Attribute & Scale

Provision of full attribution reporting, ongoing support, and strategic advice to ensure systems evolve and scale alongside the business.
Results that speak for themselves
Take a deep look into a transformation we've helped with.

Precision Vertical Targeting
Successful penetration into high-value sectors including retail, hospitality, and logistics.

Enhanced Lead Quality
Improved conversion rates by aligning paid media messaging with specific industry pain points.

Unified Sales & Marketing
Established a cohesive Revenue Operations process that streamlined the journey from lead capture to closed-won.
Frequently Asked Questions
What is marketing automation and why does it matter?
Marketing automation streamlines repetitive tasks like email campaigns, lead nurturing, and data collection. It ensures consistency, saves time, and improves targeting, making it easier to convert leads into customers and scale your business efficiently.
How do I know if my HubSpot setup is underperforming?
If you're not seeing measurable improvements in lead conversion, ROI, or pipeline velocity, it's a sign that HubSpot's full potential isn't being used. A comprehensive audit will help identify areas where advanced features like lead scoring, workflows, and automation can boost your results.
What are MQLs and SQLs, and why are they important?
MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) represent leads at different stages in the sales funnel. Defining and automating the scoring process ensures you pass leads at the right time to sales, improving conversion rates and reducing wasted effort.
Can marketing automation work for complex B2B sales cycles?
Yes. Marketing automation can be tailored to handle complex sales cycles, with custom workflows, lead scoring, and AI-powered nurturing sequences that align with the way your buyers move through the funnel.
How do I integrate HubSpot with my existing tech stack?
Integrating HubSpot with other tools is essential for seamless data flow. With proper implementation, HubSpot can work alongside your CRM, website, and analytics tools to give you a single source of truth, improving decision-making and workflow efficiency.
How does AI enhance my marketing automation efforts?
AI in marketing automation helps create personalized workflows, predict lead behavior, optimize content, and continuously refine lead scoring. This increases the effectiveness of your campaigns and helps generate higher-quality leads that convert faster.
How can I measure the success of my marketing automation efforts?
Success can be tracked through key metrics such as lead conversion rates, pipeline velocity, customer acquisition cost (CAC), and ROI from automated workflows. Using full attribution reporting ensures you understand how your marketing efforts impact revenue.


Stop Managing Software. Start Scaling Your Revenue.
Stop viewing workflows as a "set-and-forget" task. Partner with Effiqs, the B2B growth specialists who engineer high-performance, conversion-led automation systems that fuel consistent revenue growth.

No retainers.

Transparent partnership.

No hidden fees.


