We conducted thorough keyword research to identify high-value terms relevant to WorkHound's services. By developing a content strategy based on the pillar and cluster model, we improved the quality and relevance of WorkHound's content.

We addressed technical SEO issues to enhance website performance, accessibility, and search engine crawlability. Key steps included improving page load speed, ensuring mobile responsiveness, and optimizing site architecture for better navigation.

We restructured WorkHound's LinkedIn Ads campaigns with a funnel strategy to prepare the target audience for conversion. By offering valuable content that educated them about WorkHound’s solutions, we were able to engage potential customers more effectively.

To build credibility among the audience, we implemented a thought leadership strategy. This strategy included creating and distributing high-quality articles, whitepapers, and videos that highlighted WorkHound’s unique value propositions and solutions to common industry challenges.

We optimized WorkHound's PPC campaigns by restructuring Google Ads and LinkedIn Ads to focus on high-performing keywords and ad groups. These strategies ensured that WorkHound’s ads were shown to the most relevant audiences at the optimal times, reducing wasted ad spend and enhancing lead quality.