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April 16, 2024

Tips to Set Up Google Analytics for a B2B Tech companies

1. Data-driven strategies 2. Google Analytics 4 (GA4) 3. B2B tech companies 4. Conversion tracking 5. Digital analytics

Unlock the power of data with Google Analytics 4 (GA4)! Dive into our guide tailored for B2B tech companies, offering step-by-step instructions to optimize your analytics strategy. From setting up GA4 accounts to mastering conversion tracking, discover how to drive demand generation and propel growth through data-driven decision-making.

Diana Velasco
Content Strategist

Embracing Data-Driven Strategies: A Guide for B2B Tech Companies

B2B tech companies are realizing that intuition isn't enough to stay ahead in the highly competitive world of today. Making decisions based on data is now essential rather than just a nice-to-have. According to a 2023 industry analysis, data analytics offers exact insights into customer behavior and market trends, which greatly increases campaign efficacy for 83% of B2B marketers. Its dependence on hard data highlights its importance for strategic planning, increased market responsiveness, and operational continuity.

Presenting Google Analytics 4 (GA4), the most recent iteration of Google's analytics toolkit, created to meet the intricate requirements of contemporary enterprises, especially those in the B2B space. GA4 provides a holistic perspective of consumer interactions by integrating data across platforms and devices to give a thorough knowledge of the user journey. This is made possible by its user-centric measurement architecture, which goes beyond simple data tracking. In contrast to B2C situations, B2B organizations have longer buying cycles and more complicated decision-making processes, thus having this capability is essential.

This blog post, which is intended especially for a B2B IT company, will walk you through the crucial phases of configuring GA4. We'll go over how to set up your GA4 account so you can collect and examine the most important data. In order to maintain your data accessible and structured, you will discover how to manage properties in GA4. Above all, we'll go deeply into key conversion tracking, which is an essential part of calculating return on investment and optimizing your marketing campaigns. Every segment is crafted to tackle prevalent issues and provide practical remedies, guaranteeing that you can not only endure but also prosper in the data-driven digital sphere.

Navigating the Analytics Maze: Simplifying Data Integration with Google Analytics 4 (GA4)

For many B2B software companies, setting up a comprehensive analytics system is like trying to navigate a maze while wearing a blindfold. For even the most experienced marketers, tracking numerous user interactions across multiple platforms may be quite hard. Indeed, according to a recent 2023 poll conducted by a top IT research firm, 78% of B2B organizations have trouble efficiently integrating their data sources, which can result in fragmented insights and lost opportunities. By creating a Google Analytics 4 (GA4) account, which is designed to simplify and improve your data integration capabilities, you may easily navigate through this complexity.

Detailed Account Creation

1. Create a Google account: You'll need to set up a Google account if your business doesn't already have one. This is your entry point to a number of products that can improve the way your organization operates, in addition to GA4.

2. Open an Account with Google Analytics: Go to the Google Analytics website and create a new account after logging in. To get the setup started, select the 'Start measuring' option.

3. Configure an Asset: A property in GA4 denotes the location from where your business gathers data for all of its apps and webpages. All of your data will enter and be processed here. Configure the first property and input your business details by following the prompts.

Recognizing the Distinctions Between Universal Analytics and GA4

Because GA4 and Universal Analytics have different foundations, switching between the two may appear overwhelming. GA4 uses an event-based data model rather than a session-based one, making it suitable for the privacy-first, cross-platform digital environment. This methodology offers a more comprehensive view of how users engage with your digital content and is more flexible.

Crucial Parameters for B2B Businesses

1. Setting up Data Streams: You must configure data streams in GA4 for every platform you use (website, iOS app, Android app) before you can begin gathering data. This guarantees that every interaction between users is fully recorded.

2.Installing Foundational Filters: In contrast to Universal Analytics, GA4 does not treat segment data as views. Instead, think about using IP filters or other simple filters to block internal traffic. To ensure data accuracy, B2B enterprises must filter out activity that come from within their own team.

By using GA4, you're using a platform that can give you deeper insights and help you make better business decisions, so it's more than just keeping up with the times. Businesses who make the move report noticeably better reporting and data integration capabilities, which are critical for developing focused, successful marketing campaigns. GA4 provides a lifeline to people who are overwhelmed by the intricacy of digital analytics. By offering deeper, more useful insights and streamlining data management, it frees you up to concentrate on making strategic decisions rather than overcoming obstacles in the way of data collection. Making the switch to GA4 is a strategic improvement for your company, not merely a technical one.

Navigating Rough Waters: Simplifying Analytics Management with Google Analytics 4 (GA4)

The switch to a new analytics platform may be likened for many B2B tech organizations to sailing in rough seas without a compass. The intricacy of contemporary analytics interfaces frequently results in dissatisfaction; according to a 2024 survey, 62% of businesses stated that the largest obstacle to these technologies' efficient utilization is figuring them out. This intricacy can impede decision-making processes, mask important information, and limit market responsiveness and growth prospects.With Google Analytics 4 (GA4), which provides a simplified method for efficiently managing your analytics, let's demystify this procedure.

Using the GA4 User Interface

Although the GA4 interface is meant to be user-friendly, knowing how to navigate it effectively is crucial:

Overview Dashboard: Real-time data, reports, and insights are all conveniently shown in one location on the GA4 dashboard thanks to its simplified design. Get acquainted with the design, which features the left-hand navigation menu that provides access to various reports and setup options.

The Principal Sections: 'Explore' allows you to delve deeply into data; 'Configure' allows you to control events, conversions, and other settings; and 'Reports' allows you to personalize and view data.

Getting to and Utilizing the Admin Preferences

Determining Admin Preferences: To access this, click the gear icon located on your GA4 dashboard in the lower left corner. This is where your account's administrative controls are located.

Administrator Settings: You can adjust data streams, property settings, and account settings here to make sure your analytics setup supports your company goals.

Excellent Practices for Property Management

1. Data Stream Management: To guarantee thorough data collection, it is imperative that your data streams (web, iOS, and Android) are configured correctly. A cohesive picture of user activity across all touchpoints is provided by each stream, which records interactions unique to its particular platform.

2. Administration: Consider a team member's demands and duties when assigning roles and permissions. This makes it possible to manage the analytics environment effectively and helps to protect sensitive data.


3. Assemblies with Additional Instruments: Combine GA4 with other Google tools, such as Search Console for SEO insights and Google Ads for ad performance tracking, to optimize its usefulness. With this integration, a solid framework is created in which marketing initiatives may be modified instantly on the basis of thorough data inputs.

A 2024 industry analysis shows that companies that effectively manage their GA4 properties claim a 47% gain in data consumption efficiency. Through proficient navigation and configuration of GA4, an arduous undertaking becomes a strategic asset that can propel substantial corporate growth. This method ensures that you are actively using the data you obtain to further the goals of your firm, rather than just gathering it. It also simplifies the technical aspects of digital analytics.

Mastering Conversion Tracking: Unveiling the Power of Google Analytics 4 (GA4) for B2B IT Organizations

For many B2B IT organizations, navigating the complex world of digital analytics around conversion tracking can be a daunting process. It becomes challenging to find and measure the appropriate interactions when there are many touchpoints and complex buyer journeys involved. According to a recent study by 2024, over 70% of B2B marketers find it difficult to connect analytics data to their strategic choices, highlighting the difficulty of not only gathering but also efficiently utilizing conversion data. Let's examine how Google Analytics 4 (GA4) makes this difficult work easier and transforms your data into a valuable strategic asset.

Determining Conversions in a B2B Technology Firm

The first crucial step in setting up your B2B system is determining what a conversion is. In contrast to B2C, where transactions are frequent and direct, B2B conversions could involve:

Lead Forms Received: Information gathering on potential customers is essential since it initiates the nurturing process.

Downloads: Downloads of whitepapers, case studies, or product specifications show a significant degree of interest from customers.

Registrations: Signing up for newsletters, webinars, or trials shows interest in and a desire to engage with your brand more thoroughly.

Conversion Tracking Configuration

Establishing and Setting Up Custom Events for Conversions: In GA4, create custom events based on user activities that you designate as conversions by navigating to the 'Events' section in the 'Configure' menu. With customization, you can adjust event tracking to your B2B model's requirements and make sure that all crucial interactions are recorded.

Making Use of the Improved Measurement Features in GA4: Toggle the enhanced measurement on/off in your data stream settings. To save setup burden, this functionality tracks scrolls, outbound clicks, site searches, video engagement, and file downloads automatically.


For B2B IT organizations, navigating digital analytics can be daunting due to the intricate buyer journeys and numerous touchpoints involved. We've covered how Google Analytics 4 (GA4) may improve and streamline this process throughout the talk, turning a scary mountain of data into useful insights. Among the most important tools for improving analysis and expediting data tracking is GA4. Businesses that have implemented GA4 have seen campaign results improve by up to 40%, proving the tool's efficacy in increasing both marketing and operational efficiency.

As we come to an end, remember that GA4 is a strategic asset that is crucial to the expansion of your company, not just a technical upgrade. Put these practices into practice right now. Schedule a free strategy call with our CEO, Alex Hollander.

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