"We can’t prove marketing's true ROI or justify the budget."

When your attribution models are broken or nonexistent, you can only track vanity metrics like clicks and impressions. But without connecting those metrics to actual revenue, it’s impossible to show how marketing impacts closed-won deals. Effiqs implements a comprehensive attribution framework that tracks every marketing touchpoint and connects it directly to revenue, giving you the data you need to prove ROI and justify your budget.

"Our data is messy, delayed, and requires constant manual cleanup."

Data silos, broken tracking systems, and constant data cleanup mean your teams spend more time fixing problems than gaining insights. This inefficiency creates friction between departments and slows down decision-making. Without clean, reliable data, your teams can’t move quickly or make informed decisions. We ensure operational integrity with clean, accurate data pipelines and stable tracking environments. Your team will focus on actionable insights, not cleaning up messes.

"We wasted time switching to GA4, but now it’s unusable."

GA4 is powerful, but without the right setup for B2B, it's like trying to drive a car without a steering wheel. If you're not tracking the right events—like form submissions, demo requests, or high-intent engagements—you’re missing the data that actually drives sales pipeline growth. Effiqs delivers specialized B2B GA4 setup, ensuring you track the events that matter most for your sales pipeline—not just website hits.

"Sales and Marketing are using different metrics to measure success.”

When marketing and sales teams use different KPIs to measure success, misalignment is inevitable. The lead handoff process becomes slow and disjointed, and no one is clear on what’s working or where improvements are needed. We establish unified reporting to ensure that both teams are on the same page with aligned KPIs, clear performance metrics, and a single source of truth.