


About
Alex
Alex Hollander is the Founder and Chief Executive Officer of Effiqs, a B2B growth operations agency that works with SaaS, technology, and industrial companies. In his role, he leads company strategy and is directly involved in defining go-to-market execution, aligning marketing and sales operations, and supporting clients with growth planning and operational decision-making. Alex’s professional background is rooted in B2B marketing and agency leadership, with hands-on experience across performance marketing, demand generation, and revenue operations. Through his work at Effiqs, he focuses on how teams structure processes, use data, and coordinate execution to support scalable growth.
Latest from
Alex
The Operations Playbook for SEO and Analytics Reporting: From Data Fragmentation to Revenue Visibility
Revenue
Attribution
Go To Market
Growth
Optimize
Why the B2B customer journey is your key to conversion success
Lead Generation
Demand Generation
Strategy




