February 16, 2023

Improve your SaaS Website Design and reach the next level

SaaS Website Design

This article highlights how to truly improve your SaaS website design and reach new heights by focusing on factors beyond aesthetics, paying attention to other factors such as user experience, mobile optimization, branding, and SEO.

Paula Viatela
Content Strategist

While a new design is frequently the first thing that comes to mind when discussing a website redesign, a genuine makeover involves much more than simply minor improvements.

Redesigning a website with solely an eye on aesthetics is like applying a picture filter to your home and calling it a renovation. Keep in mind that the visible look is just one aspect of the whole "glowing up" process.

To make your website redesign really shine, you'll need to pay attention to more than just the looks.

Find out how these factors might elevate your website redesign project to the level of a complete makeover.

When is it time to update your SaaS website?

Redesigning a website may solve many problems and give it a more up-to-date appearance and feel, both of which will help the site better reflect the objectives and values of the business.

A redesigned website is an attractive option for a SaaS business for a number of reasons, including:

  • Outdated design: The website may have an outdated design that no longer reflects the brand, making it appear unprofessional or out of touch with current design trends.

  • Poor user experience: The website may be difficult to navigate, causing frustration for users and potentially leading to a high bounce rate.

  • Low conversion rates: The website may not be effectively converting visitors into leads or customers, which can be due to poor messaging, unclear calls to action, or a confusing layout.

  • Mobile unfriendliness: The website may not be mobile-friendly, which is a major issue as mobile usage continues to rise.

  • Poor search engine visibility: The website may not be optimized for search engines, leading to poor visibility in search results and difficulty attracting organic traffic.

  • Changes in business or product focus: As a SaaS company evolves and pivots, its website may need to reflect these changes to accurately reflect the company's new direction.

Website redesign goals

If you don't have a goal in mind, you won't be able to achieve it. First, you should determine why the update is so important, and then you may use it to guide your goal setting.

There are several goals that might help you align your SaaS website redesign process

1. Improved User Experience: 

A well-designed website with an easy-to-navigate interface can make a big difference in how users interact with the product. The new website should focus on providing users with a seamless experience that helps them accomplish their goals quickly and efficiently.

2. Increased Conversion Rates:

The redesign should focus on converting website visitors into leads or customers. This can be achieved by creating a clear call-to-action, making it easy to sign up, or providing compelling content that captures the visitor's attention.

3. Better Branding and Messaging:

The website should accurately reflect the company's values and brand. The new design should include updated messaging that resonates with the target audience, and visual branding that aligns with the company's image.

4. Mobile-Optimization:

With the rise of mobile usage, a SaaS website must be designed with a responsive layout that works well on all devices, including smartphones and tablets.

5. Search Engine Optimization (SEO):

The new design should be optimized for search engines. This means using best practices in website design and content creation to improve the website's ranking in search engine results pages (SERPs). Make sure there is an easy approach to handle SEO on your revamped site.

How to improve your SaaS website functionality and performance

In order to really "glow up," one must undergo more than just a superficial makeover. Compare that to the gap between what you see on Instagram and what really exists. If you want to seem fit, you can use a filter, but it won't make you any more fit. If you want to see a dramatic change in your site's success, you need to focus on more than just the aesthetics.

In order to add or enhance functionality, web designers working on a successful redesign must keep the site's visitors in mind. So, it is not enough to just improve the aesthetics of your website; it should also be made more user-friendly. Provide descriptive alt text for photos and closed captioning for videos. Provide a more powerful search option to help users locate what they're looking for more quickly. Prioritize the placement of this information on your home page and in your menu bar.

Don't overlook the importance of website features for your own staff. Plan how you can make it easier to do things like creating new pages, changing photos, and posting blog entries. Because of this, you may need to reconsider your website's infrastructure.

In order to improve the website's functionality, you should also focus on improving the site's performance by fixing problems like sluggish page loads, poor response on mobile devices, security vulnerabilities, etc. Our speed optimization guide and security checklist will help you take care of the technical details of your revamp.

Final Thoughts

A SaaS website redesign is not just about aesthetics; it's about improving the website's functionality, user experience, and overall performance. A successful redesign should have clear goals, such as improving user experience, increasing conversion rates, and better branding and messaging. It should also consider mobile optimization, search engine optimization, and provide an easy approach to handle SEO on the revamped site. To truly "glow up" your SaaS website, you must focus on the needs of your visitors and staff, and make necessary improvements to the website's infrastructure and technical details.

Improve your SaaS website design and reflect the objectives and values of your business.   Book a strategy call and learn how we can help you elevate your website redesign project to the level of a complete makeover.

Alex Hollander B2B SaaS Marketing Specialist

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