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Stop wasting budget on low-intent clicks. Start generating SQLs

Your Paid Media shouldn’t drain resources. It should feed your pipeline. Effiqs blends strategic B2B planning with disciplined operational execution to turn paid search into a predictable revenue engine—not an unpredictable expense.

$500M+

Raised by our clients

75+

B2B brands served

15+

years of experience

Composition of a B2B SaaS Consultant Looking Forward

BOOK A CALL Download our B2B Paid Media Best Practices Guide

Your Paid Media should be a revenue engine, not a cost center.

B2B buying cycles are long, intent is narrow, and decision-makers behave nothing like consumers. Most Paid Media setups ignore these realities, which is why budgets burn fast and pipelines stay thin.

These are the main pains our clients have faced when they started working with us:

“Our budget is burning, but our pipeline is thin.”

When Paid Media isn’t aligned with your ICP or sales motion, you attract the wrong traffic. Leads fail to progress, CAC climbs, and budgets evaporate. The fix isn’t more ads—it’s aligning campaigns with the way your buyers actually move through the funnel.

“We can’t reach real decision-makers.”

Generic keywords pull in volume, not intent. Technical buyers use specific, pain-driven queries that most agencies never target. If you’re not tapping into niche industry signals, your CRM fills with noise instead of genuine opportunities.

“Our Paid Media feels set-and-forget.”

Slow iteration kills B2B performance. When campaigns sit untouched, Quality Scores decline, CPCs rise, and competitors take over impression share. Weekly testing and rapid adjustments are essential if you expect Paid Media to influence pipeline.

“We can’t prove Paid Media ROI.”

Without clean tracking and attribution, every optimization becomes guesswork. You can’t see which campaigns produce revenue, which keywords drive SQLs, or where your budget actually performs. Until attribution is fixed, scaling Paid Media is a risk—not a strategy.

You’ll be in
‍great company

Consistency, Efficiency and Reliability

"Effiqs transformed our approach to growth. By targeting specific industries like retail and logistics, they didn’t just increase our brand awareness—they significantly improved our lead conversion. Their ability to align our sales and marketing efforts ensured that our performance was measured by revenue, not just clicks."

Your paid search strategy needs a Growth Operations partner

Effiqs is not a media-buying vendor. We integrate Paid Media into your entire growth engine—SEO, content, HubSpot, sales—so paid search becomes a lever inside your GTM, not an isolated task.

Traditional Paid Media Agency

CPC/CPL focus

Slow iteration

Weak Funnel Understanding

Effiqs Growth
Operations

GTM-aligned

CPC/CPL focus

Precision B2B Targeting

We direct your budget toward the exact keywords and audiences used by technical buyers in SaaS and Industrial Engineering.

Deliverables:

Pain-based keyword research
Competitor & ABM targeting
High-intent audience segmentation
Smart bidding aligned with CAC and LTV

02

Strategic Funnel Alignment

We diagnose your ICP, intent signals, and funnel gaps before launching campaigns.

Deliverables:

Full Paid Media & funnel audit
ComICP refinement + persona mappingpetitor & ABM targeting
GA4 + GTM + HubSpot attribution setup
SQL definitions + lead-quality benchmarks

01

Agile Optimization & Fast Execution

Growth cycles move quickly. Your Paid Media should too.

Deliverables:

Weekly A/B testing (ads + landing pages)
Quality Score optimization
Campaign restructuring + budget reallocation
Live dashboards tied to SQL & pipeline contribution

03

Our 4-Step Paid Media Growth Playbook

Built for B2B environments with long cycles and niche technical intent.

Step 1

Analyze & Align

Audit GTM, CRM, and Paid Media to define SQL and pipeline objectives.

Step 2

Build & Integrate

Rebuild campaigns for relevance and integrate attribution across GA4, GTM, and HubSpot.

Step 3

Optimize & Test

Continuous testing of messaging, landing pages, bidding, and funnel stages—optimizing for SQLs, not clicks.

Step 4

Scale & Report

Scale only what proves profitable.  Tie every dollar back to revenue contribution.

Results that speak for themselves

Take a deep look into a transformation we've helped with.

Precision Vertical Targeting

Successful penetration into high-value sectors including retail, hospitality, and logistics.

Enhanced Lead Quality

Improved conversion rates by aligning paid media messaging with specific industry pain points.

Unified Sales & Marketing

Established a cohesive Revenue Operations process that streamlined the journey from lead capture to closed-won.